Flowboost Industries
Client
Flowboost
Services
Branding | Web Design | Illustration
Industries
SAAS
The Situation
From the outset, Flowboost had a clear and ambitious vision—building a unique brand with a bold, confident, and compelling identity, while maintaining a sense of lightness. The foundation was set with carefully selected colors and typography, but a distinct visual identity was needed to truly differentiate Flowboost from the competition.
The Process
To bring this vision to life, we conducted a series of strategic and brainstorming sessions, exploring multiple creative directions. Aligning closely with the client was crucial—understanding their mission and aspirations allowed us to craft a brand identity that truly resonates. These strategic discussions laid a solid foundation for the creative process. Through multiple iterations, we refined approaches, styles, and visual elements to ensure the final design was not only unique but also a perfect representation of Flowboost.
The Outcome
The result is a bold yet approachable visual identity that sets Flowboost apart. Clean, minimalistic imagery and illustrations ensure clear and effective communication, while playful, recognizable gestures add personality and memorability. The final design positions Flowboost as a standout brand within its industry—confident, engaging, and unmistakably unique.
Gestures have become a key element of Flowboost's visual identity, with each service and product represented by its own unique gesture. These distinctive and recognizable illustrations add a subtle yet impactful touch to the overall branding, enhancing its light and modern feel.
Since Flowboost consists of a mostly remote team, creating consistent team page images would have been a challenge. This led to the idea of using Flowboost's visual identity to design a unique team page where all employees are presented in a lighthearted and friendly way—keeping it simple, playful and approachable.
We have extended Flowboost's new visual identity into a web design that is fully aligned with Flowboost's core values.
